Avery Dennison, a global materials science and digital identification solutions company, has announced a $75 million minority investment in Wiliot. Wiliot is a global leader in Physical AI for supply chains. This strategic investment deepens the long-standing partnership dedicated to creating a more intelligent, transparent, and connected world.

The investment reflects Avery Dennison’s commitment to delivering differentiated value to its customers by expanding its portfolio of sensor technologies and solutions. It also demonstrates the company’s conviction in Wiliot’s technology.

As part of this deepened relationship, which builds on Avery Dennison’s market leadership in enabling digital identities for physical items, the company will serve as the preferred inlay design, manufacturing and commercial partner for Wiliot. The two companies will significantly strengthen and expand their joint go-to-market efforts. Here, they will accelerate the adoption of digital identities on physical items across key industries including retail, logistics and food.

Avery Dennison will receive a seat on the Board of Directors for Wiliot with the investment, in addition to its existing Board Observer position.

Power of technology

“We believe in the power of passive Bluetooth Low-Energy (BLE) and the significant opportunity to expand our portfolio with the solutions from Wiliot,” says Francisco Melo, president, intelligent labels technologies and digital solutions, Avery Dennison. “BLE is a complementary technology to RFID. It increases the total addressable market and allows us to provide a broader set of solutions for improved visibility and condition monitoring for our customers, unlocking important data sets not possible before. With our strategic investment in Wiliot, we meet growing market demands to create value by connecting the physical and digital worlds.”

Building on its solutions expertise in RFID and leveraging Wiliot’s technology, Avery Dennison is positioned to solve some of its customers’ most complex challenges through the use of multiple complementary sensing technologies. The requirement for accurate data delivered through sensor technologies is becoming increasingly important as businesses look to AI to automate processes and drive efficient decision making.

“Avery Dennison is a global leader in digital identification solutions and the premier partner in the design, manufacturing, and go-to-market capabilities for Wiliot at the scale required to realize accelerating demand,” states Tal Tamir, co-founder and CEO, Wiliot. “This investment from Avery Dennison and growing partnership across our teams is transformational for the adoption of Physical AI.”